National coverage was secured in The Times through a picture-led feature, positioning the Goffs London Sale within a premium news context on the eve of Royal Ascot.
Launching the Goffs London Sale, set within the grounds of Kensington Palace and timed to open the week of Royal Ascot, required a PR approach that balanced heritage, luxury, and global sporting significance. Fry Media crafted a narrative that connected the elegance of the setting with the prestige of the bloodstock on offer, elevating the event in both the lifestyle and racing press.
Our media strategy focused on high-impact national visibility paired with international reach. This included securing picture coverage in The Times and The Telegraph, delivering the visual storytelling the sale is renowned for. To complement the imagery, feature-length editorial pieces with Reuters and Country Life extended the story into new markets, ensuring worldwide pickup from Reuters syndication and deep engagement with the traditional racing and countryside audience.
The result was a powerful media footprint that positioned the London Sale as one of the defining moments of the summer season, reaching buyers, owners, and global racing enthusiasts alike.
The campaign delivered an AVE of £8.4M, reflecting exceptional value across national print, international wire distribution, and premium lifestyle titles.
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