Explore my portfolio of PR, content marketing, and copywriting projects. See how ideas and creative solutions have helped brands enhance visibility and engagement, making an impact.
The Times Goffs London Sale
National coverage was secured in The Times through a picture-led feature, positioning the Goffs London Sale within a premium news context on the eve of Royal Ascot.
Agria Pet Insurance Content
It’s been incredibly rewarding to work on a campaign for the Agria Pet Insurance content channels, which have gone from strength to strength over a 12-month period.
Agria Sponsored Rider Stratergy
Managing a multimedia PR campaign for Agria Equine UK's sponsored riders required a carefully balanced approach that delivered visibility, credibility, and long-term brand alignment.
OK! Magazine for the Qatar Goodwood Festival
OK! Magazine feature of the Qatar Goodwood Festival. This ensured every detail mirrored the racecourse's signature style while promoting the event.
Our Dogs Pet PR
Worked closely with Our Dogs to profile championship breeders, celebrating show success while positioning client, Agria Pet Insurance’s breeder cover as vital support for welfare, planning and long-term breed futures.
Goodwoof Christmas photoshoot
Goodwoof Event Christmas photoshoot, pictures subsequently pitched to media and used in the likes of Country Life.
Festival Magazine Boodles Cheltenham Gold Cup
An emotive long-form feature for The Jockey Club in The Festival Magazine explored Cheltenham Gold Cup history and legacy, centring on Galopin Des Champs’ bid for a record-breaking third victory.
OK! Magazine for Goodwood
Hospitality highlights in OK! Magazine revealed the dining experiences at Glorious Goodwood, showcasing a selection of restaurants and their seasonally inspired menus. The article includes interviews with the chefs behind the dishes.
Horse & Hound Training Feature Joe Stockdale
A comprehensive 12-page Horse & Hound training masterclass with Agria Equine UK rider Joe Stockdale, positioning him as an authority in British showjumping while embedding Agria's values within performance-led editorial.
The Telegraph Goffs London Sale
Digital prominence came to the fore with an online Picture of the Week feature in The Telegraph, showcasing the Goffs London Sale through a striking, image-led news moment.
Horse & Rider Training Feature Ros Canter
Three-issue training series in Horse & Rider with Ros Canter, supported by video-led online content, positioning Agria’s sponsorship within authoritative, welfare-led education at five-star level.
OK! Magazine Photoshoot
Pictures shot for OK! Magazine, which profiled the Qatar Goodwood Festival across a six-page feature.
Portfolio Page: Reuters Goffs London Sale
Fry Media pitched and delivered a global feature with Reuters, spotlighting the Goffs London Sale and positioning it at the centre of Royal Ascot’s international racing, luxury and bloodstock narrative.
Tatler for Glorious Goodwood
Pitched exclusive pictures to The Times for the Magnolia Cup launch. Oversaw picture and event theming alongside photoshoot logistics. Invited written press to further elevate the event’s coverage, which included this article in Tatler
PONY Magazine Feature Ros Canter
Inspiring the next generation through confidence-building training, care, and mindset content, and embedding Agria’s values among young riders and future owners, Fry Media helped curate a three-issue series in PONY Magazine.
Goodwoof’s celebrated event breed
Collaborating with The Telegraph's picture editor, this captured an iconic scene showcasing Goodwoof’s celebrated event breed. The shoot combined thoughtful composition and the poodles' natural elegance.
Your Horse Training Feature Gareth Hughes
Detailed four-issue, 16-page training series in Your Horse with Gareth Hughes, integrating client, Agria Equine Insurance messaging across print and online.
The Jockey Club Magazine for My Pension Expert
Four-page written article and interview for The Jockey Club Magazine featuring high-profile sponsor My Pension Expert. The piece highlighted the brand’s involvement while engaging the magazine’s affluent readership.
Metro feature for Goodwoof
Goodwoof featured in the Metro Weekend section, with a full-page editorial. The piece captured the event’s standout moments, offering a glimpse into what makes Goodwoof a must-visit occasion.
The Times for Barkitecture
Pitched and secured The Times Bricks and Mortar Feature on Goodwoof's innovative Barkitecture challenge. "A Companion Piece – Dogs at Work," explores the evolving roles of dogs beyond traditional outdoor tasks.
Harry Fry Racing Content Campaign
A content strategy campaign for Harry Fry Racing that used educational pieces and behind-the-scenes content. This led to a 37% growth in Instagram followers and 22% growth in TikTok followers in 2023.
Wallpaper for the Barkitecture
I worked with Wallpaper, a renowned lifestyle and design magazine that showcases luxury on this wonderful piece with Foster + Partners, Sebastian Conran, and Jony Ive.
Hello Magazine for Glorious Goodwood
Hello Magazine explores O'Meara Rusike's journey to ride in the Magnolia Cup. Through an exclusive interview and photoshoot, the piece unveils her passion and resilience in the sport of horseracing.
The Daily Mail For Goodwoof
Highlighting the event's unmissable moments, Hannah Betts offered readers a personal, behind-the-scenes look at this unique celebration.
