PR feature in County Life Magazine for Virtual Eventing, the first digital equestrian event of its kind in the UK which raised over £150,000 for charity. Local rider stories also run in local papers and BBC News covered the story.
I helped launch an effective campaign in the sport of British Eventing to raise money for medical charities during COVID-19.
From concept to execution, I assisted in bringing together the world’s top event riders to compete virtually in the first-ever Virtual 5* Eventing Competition. Developing the social media strategy, the content was intentionally crafted to be entertaining and easily shareable, ensuring it connected with people from all walks of life at a time when individuals needed it the most.
We also ran interactive drawing competitions, inviting fans to get creative and submit their own artwork, further enhancing engagement while fostering a sense of community and positivity. Facebook and Instagram channels showed a remarkable growth of 16,000 followers in just six weeks.
The campaign leveraged engaging content from celebrities, riders, and equestrian industry professionals.
In addition to social media success, the PR strategy saw widespread coverage, including features on BBC News, in Country Life, and Horse & Hound, amplifying the campaign's reach and impact. This combination of innovative digital videos and targeted media coverage made the campaign a resounding success, raising over 500,000 for charity.
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